Exploring The "Food + Culture & Tourism" Integration Model

In the integrated development model of "Food + Culture & Tourism," how to transform local cultural characteristics into portable, tastable tourism products is an important topic for enhancing the tourism experience and city brand image. This article takes Wuhan as an example to explore two different product development approaches.

I. Museum Cultural and Creative Food: Making Culture "Tastable" from "Viewable"

According to relevant market data reports, food products occupy a significant position among the most popular museum cultural and creative products annually. This indicates that developing cultural and creative food has become an effective way for museums to share cultural resources with the public. When transforming collection artifacts into food design, a common technique is to artistically and interestingly refine the artifact's image. This approach avoids the rigidity that might come from a complete replica and instead extracts core cultural symbols, retaining the artifact's recognizability while making the design more aligned with contemporary consumer aesthetic preferences, thereby bridging the gap between traditional culture and the general public.

II. Local Specialty Foods: Conveying City Imprints Through Flavor and Language

Travel is not just about enjoying the scenery but also about experiencing local customs and culture. Combining travel experiences, learning local dialects, and a creative souvenir can make travel memories more complete. Taking Wuhan as an example, creative cookies themed around the local dialect could be developed. By combining humorous dialect words with lively emoji-like designs and presenting them in a graphic and text format on the product, the city's character and vitality can be conveyed in an intuitive and fun way. Such cultural and creative products with distinct city attributes are expected to inject new vitality into the cultural and tourism market.

Technical Support: The Application of Foodprinttech Food Printing in Cultural and Creative Product Development

In realizing the above ideas, Foodprinttech food printing technology provides a feasible technical support. This technology can accurately render complex patterns, text, and other elements onto food surfaces, offering more possibilities for the design and production of cultural and creative foods. Some companies specializing in Foodprinttech food printing technology R&D can provide integrated solutions from equipment and consumables to creative design. They collaborate with food companies, participating in the R&D process from the product conception stage, helping to transform cultural concepts into actual food products. This cooperation model provides professional technical support for companies wishing to enter the cultural and creative food sector, helping them develop products with both cultural connotations and market appeal.

About Foodprinttech

Wuhan Food Printing Technology Co., Ltd. (Foodprinttech), the branch of Hubei Kanghua Biological Group Co., LTD., is located in Wuhan East Lake High -Tech Development Zone. Foodprinttech develops edible consumables(edible ink, chocoprint coating agent, protection fluid and so on ) in line with food regulations, and related equipment (high-speed edible food printers, flatbed edible food printers) supporting color printing on food surfaces, to facilitate the innovation on products of food enterprises. Additionally, we also provide a full set of solutions about top-selling products' color, are an absolute leading enterprise in the field. Foodprinttech products are distributed globally, serving many top food enterprises, and is determined to become the best service provider for the world's leading food enterprise.

Foodprinttech has three R & D centers, respectively in Beijing, Hong Kong and Wuhan, and has built its own intelligent industrial campus with international high standards. With more than 50 researchers and senior engineers, the research achievements on the science and technology are honored as major scientific and technological achievements in Hubei Province. Foodprinttech also has won a number of invention patents, 10+ safety certification, actively carries out school-enterprise cooperation, and constantly input leading technology and innovative solutions for the food field, which has been widely concerned and recognized by well-known food enterprises at home and abroad. Adhering to the brand mission of Science and Technology for Creative Life, we began to establish branches and offices at home and abroad to fully deploy the global market.