In today’s competitive consumer landscape, the “cute” design of bakery products has evolved far beyond simple aesthetics. It has become a powerful strategic tool that resonates deeply with the emotional needs of consumers, especially younger demographics, creating a unique and compelling market appe

Foodprinttech, a leading innovator in food printing technology, recently stepped away from the office to host a dynamic and engaging team-building event. The outing, designed to foster camaraderie and celebrate the collective hard work of its employees, was a resounding success, reinforcing the comp

In the current consumer environment, the visual presentation of a product has become a crucial factor influencing consumer choice. A well-designed appearance can not only help a product stand out among its peers but also deepen consumer recall, thereby forging an emotional bond between the brand and

Amid the wave of consumer upgrading, brand promotion is shifting from single-channel advertising to immersive experiential marketing. The emergence of food printing technology has turned everyday foods like cookies, cakes, and coffee into creative vehicles for brand communication, achieving a market

In the food industry, color is not only about aesthetics, but also an important element of brand identity and consumer experience. With the advancement of science and technology and the increasing demand of consumers for healthy and safe food, customized edible ink has emerged and become the new dar

Recently, the leading journal about confectionery in China, China Candy found that Mondelez had expressed interest in acquiring Hershey. Maybe a takeover that could shape the confectionery and chocolate industry is underway. To a certain extent, it means that the confectionery industry has also ushe

Bakery China Autumn 2024 will be held, which brings together the cutting-edge technology and market trends of the bakery industry. Among the many exhibitors, Foodprinttech has attracted wide attention with its innovative food printing solutions.

In today's society, healthy eating has become the focus of more people's attention. With people's increasing attention to food safety, the emerging technology of food printing machine has gradually entered people's vision. Then, is a food printer a good option for people who are pursuing a healthy d